Digital Media Tools are fastest growing segment fueling the growth of Asia Pacific Broadcasting Equipment Market
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| Asia Pacific Broadcasting Equipment Market |
The global Asia Pacific
Broadcasting Equipment Market is estimated to be valued at US$ 4040.14 Mn in
2023 and is expected to exhibit a CAGR of 8.6% over the forecast period from
2023 to 2030, as highlighted in a new report published by Coherent Market
Insights.
Market Overview:
The Asia Pacific broadcasting
equipment market consists of video and audio mixing equipment, network
surveillance equipment, digital media tools, online content delivery, data
broadcasting equipment and others. Broadcasting equipment are used for
transmitting visual, audio or textual information using radio waves, satellite
signals, cable or any other electromagnetic systems. These broadcasting tools
provide advantages such as transmission of multimedia content simultaneously to
a large audience located across a wide geographical range and efficient
communication.
Market key trends:
Increasing internet penetration,
rising demand for streaming services and adoption of digital media tools are
some of the major trends fueling growth of Asia Pacific broadcasting equipment
market. Expanding IPTV ecosystem and growing 5G technology adoption in the
region is also boosting the market growth. Rapid transition from analog to
digital broadcasting and switching off of analog signals is propelling demand
for digitalized broadcasting infrastructure. Additionally, high definition
content consumption through smart devices and integration of artificial
intelligence in broadcasting workflow is expected to open lucrative
opportunities for market players over the forecast period.
Segment Analysis
The Asia Pacific broadcasting
equipment market is segmented by product type, end-user and region. Based on
product type, the market is segmented into on-air graphics or broadcast
servers, video servers, streaming servers, routing switchers, studio cameras
and video encoders or video transmitters. Among these, on-air graphics or
broadcast servers dominate the market as they help in seamless broadcasting of
content and improve the quality of broadcasted programs. Based on end-user, the
market is segmented into public and commercial. The commercial segment
dominates the market due to increase in number of private broadcasters and
growing media and entertainment industry in the region.
Key Takeaways
The Asia
Pacific Broadcasting Equipment Market Size is expected to witness high
growth, exhibiting CAGR of 8.6% over the forecast period, due to increasing
demand for high quality content among viewers.
Regional analysis - China dominates the Asia Pacific broadcasting
equipment market due to presence of large number of domestic broadcasters in
the country. India is expected to be the fastest growing market due to rising
media and entertainment industry in the country.
Key players operating in the Asia Pacific broadcasting equipment
market are Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation,
Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media
Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream
Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech
Software Inc., Tedial S.L., and Grass Valley Canada. The market players are
focused on developing innovative solutions to deliver high quality content.
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