The global Asia Pacific Communication Platform As A Service Market to Show Strong Growth Accelerated by Rapid Digitalization
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Asia Pacific Communication Platform As A Service Market |
The cation platform as a service. CPaaS solutions offer
reliable and cost-effective communication services to enterprises enabling them
to easily integrate voice, video, SMS and other omni-channel communications
into their applications and workflows. The CPaaS market in the region is fueled
by increasing adoption of cloud-based services, mobile penetration and internet
subscription. With advancements in technologies like artificial intelligence
and internet of things, the need for managing communication across various
channels has increased tremendously. The global Asia Pacific Communication
Platform As A Service Market is estimated to be valued at US$ 2136.93 Mn in
2023 and is expected to exhibit a CAGR of 45.5% over the forecast period 2023
to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key drivers for growth
in the APAC CPaaS market is rapid digitalization. Countries in the region are
witnessing tremendous growth in internet penetration and mobile subscription
which has accelerated digital transformation of enterprises. According to
reports, the number of internet users in APAC is expected to reach over 3
billion by 2025. In addition, enterprises are also increasingly adopting
cloud-based solutions to improve collaboration and communication. CPaaS is
benefiting from this trend as it provides unified and intelligent communication
tools in the cloud without any upfront infrastructure cost. Major CPaaS vendors
are launching innovative solutions integrated with AI and analytics to offer
personalized omnichannel customer engagement. This is further amplifying their
adoption. Increased focus on digital customer experience management will
continue to create growth opportunities for CPaaS providers in the region.
Segment Analysis
The Asia Pacific communication
platform as a service (CPaaS) market is dominated by voice and messaging segments.
The messaging segment holds the largest share as messaging services form an
integral part of any communication service and are cost-effective. Messaging
services allow customers to receive and send text, image, and video messages
globally with ease, thus boosting the growth of this segment.
Key Takeaways
The Asia Pacific Communication
Platform As A Service Market size is expected to witness
high growth. The APAC region is growing at the fastest pace on account of rapid
digitalization and increasing adoption of advanced technologies across
industries in emerging countries such as China, India, and South Korea.
Regional analysis
The Asia Pacific region is
dominating the global CPaaS market and is expected to continue its dominance
over the forecast period. Rapid economic growth, increasing internet and
smartphone penetration, expanding workforce, and growing adoption of SaaS and
cloud-based solutions across industry verticals are some major factors driving
the APAC CPaaS market. China, Japan, and India hold the largest shares in the
regional market due to the presence of major players and increased focus on
technological innovation.
Key players
Key players operating in the Asia
Pacific Communication Platform As A Service market are Voxbone, GENBAND,
RingCentral Connect Platform, Brightlink CPaaS Platform, MessageBird, Exotel,
Karix Mobile Pvt. Ltd, CALLHIPPO, VCLOUDX PTE LTD, Plivo Inc., Xoxzo Inc.,
Nippon, BroadSoft Japan KK, NTT Communications Corporation, Telesmart, TWILIO
INC., Infobip ltd, Alcatel-Lucent S.A, Amazon Connect, and Ribbon
Communications Operating Company, Inc. Twilio and Infobip have emerged as the
dominating players owing to their wide service portfolio and global presence.
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