Curling Irons Market Growth Accelerated by Increased Demand for Styling and Shaping Hair

 

Curling Irons Market

The global curling iron market is offering a wide variety of hair styling products to customers with advanced technologies of heating and increased barrel sizes. Curling irons are electronic hair care devices that allow the user to curl hair by heating the hair using a metal barrel. They use ceramic or tourmaline coated plates which aids in preventing heat damage on the hair while styling. Some of the key features provided by modern curling irons include adjustable temperature settings, automatic shut-off for safety, infrared and negative ionic technology for smoother curls, dual voltage for travel etc. The compact size and widespread availability through e-commerce sites has made curling irons a popular daily styling device.

 

The global curling iron market is estimated to be valued at US$ 2.1 Bn in 2023 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

 

Market Dynamics:

Growing Hair Styling Culture

The rising influence of social media influencers promoting trendy hairstyles has led to increased hair styling experimentation among consumers globally. Young consumers are actively following latest hair trends which is creating strong demand for curling irons. According to research, millennials spend nearly twice as much on hair and beauty products compared to other age groups. The growing culture of hair styling on special occasions, professional events and parties is propelling the curling iron market growth.

 

Technology Advancements

Leading curling iron brands are focusing on new product launches integrated with innovative features like adjustable temperature settings, automatic shut off, dual voltage, tourmaline coated barrels etc. The technologies ensure damage free curls with smooth results. Digital displays, cordless options have enhanced user convenience. Such developments are attracting modern consumers looking for effortless styling solutions without compromising on performance or safety. The technological improvements are positively impacting the market expansion.

 

SWOT Analysis

Strength: Curling irons are easy to use and allow quick styling of hair. They provide flexibility to create various hairstyles like curled, waved or crimped hair within a short time. Cordless curling irons offer greater portability and mobility as they can be used anywhere without the restriction of a power cord.

 

Weakness: Improper use of curling irons can damage hair by over-heating and causing split ends or breakage. Holding the hair in one place for too long can burn the scalp. Certain materials like titanium or ceramic coated barrels heat up quickly but cool down slowly, risking hair damage.

 

Opportunity: Growing accessibility to salon-quality hair tools through e-commerce is increasing their demand. Online tutorials and do-it-yourself hair styling videos are popularizing new hairstyles achievable through curling irons. Travel sizes and dual voltage curling irons cater to the rising trend of on-the-go consumers.

 

Threats: Marketing of natural/DIY haircare discourages the use of heat tools like curling irons. Sharp fluctuations in commodity prices increases manufacturers' production costs. Limited storage and heavy weight deters potential buyers.

 

Key Takeaways

The Global Curling Irons Market Size is expected to witness high growth over the forecast period of 2024 to 2031.

North America currently dominates the market owing to rising demand for trendy hairstyles and widespread availability of hair care products in the region. However, Asia Pacific is expected to emerge as the fastest growing regional market for curling irons driven by improving living standards and increasing experimentation with hairstyles in countries like China, India and South Korea.

 

Key players operating in the curling irons market are Conair, Helen of Troy, Crocotherm, Babyliss, Gold 'N Hot and Remington. These brands offer a wide variety of curling irons suited for different hair textures, ranging from travel sizes to professional ceramic and tourmaline barrel styles. They also provide value-added offerings like dual voltage options for varying power specifications around the world. Marketing initiatives through beauty vloggers and influencers are helping generate buzz around new hairstyling trends.


Get More Insights Here

https://www.newsstatix.com/curling-irons-market-size-share-growth-outlook-2023/

https://techaxen.com/game-engines-powering-the-future-of-gaming/

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