The global Pressure Labels Market Growth Accelerated by Innovation and Superior Performance

 

Pressure Labels Market

Pressure labels are self-adhesive labels that are attached to surfaces using pressure without any solvent, water or heat. They are widely used across multiple industries for product identification, promotional and instructional labelling. Advancements in digital printing technologies have enabled rapid, on-demand printing of pressure labels with variable data which has boosted their adoption over conventional labels. Digital printing allows pressure label manufacturers to produce custom labels in small volumes, reducing wastage.

 

The global pressure labels market is estimated to be valued at US$ 47.88 Bn in 2023 and is expected to exhibit a CAGR of 8.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

 

Market Dynamics:

One driver from heading - Advancements in digital label printing technologies have enabled on-demand, variable printing of pressure labels with reduced wastage. This has boosted the adoption of digital printing in pressure label production over conventional printing methods. Furthermore, the capability of digital printing to produce custom pressure labels quickly in small batches as per customer requirements has increased its popularity across end-use industries. The growth of the e-commerce industry has also propelled the demand for digitally printed pressure labels for product identification and tracking.

 

Another driver that will aid the growth of pressure labels market is expanding application in food & beverage industry for labeling of expiry dates, ingredients, nutritional information etc. Pressure labels are replacing other labeling methods in food industry due to their resistance to moisture and easy application/removal characteristics. This trend will continue driving market revenues over the forecast period.

 

SWOT Analysis

 

 

Strength:

- Pressure Labels offer higher adhesion strength and durability which helps ensure that packages and products remain intact during transportation and handling. They are extremely effective for sealing and closing packaging.

- Pressure Labels provide branding visibility and allow inclusion of important information like price, ingredients, and care instructions directly on products. This streamlines the purchasing process for customers.

- Manufacturers benefit from lower production costs with Pressure Labels as they can be directly printed and applied to products without additional packaging materials.

 

Weakness:

- Adhesion strength of Pressure Labels can cause issues if they need to be removed as original surfaces may be damaged in the process.

- They have a more limited design scope as compared to other label types which restricts creative flexibilities for brands.

 

Opportunity:

- Growing e-commerce sector is driving the need for durable, clearly labelled packaging that can withstand warehousing and delivery routes. This increases demand for Pressure Labels.

- Popularity of ready-to-eat foods and increased focus on food traceability will boost usage of Pressure Labels in the food industry for safety and authenticity purposes.

 

Threats:

- Availability of alternative contact and non-contact labelling technologies can pose substitution threats to Pressure Labels.

- Strict environmental regulations around plastic packaging waste management may impact long-term viability of Pressure Labels made from conventional plastic materials.

 

Key Takeaways

 

The Global Pressure Labels Market Share is expected to witness high growth. The growing e-commerce industry globally is driving higher demand for durable, clearly labelled packaging that can protect products during storage and delivery phases. This increases use of pressure sensitive labels in the packaging industry. The global Pressure Labels Market is estimated to be valued at US$ 47.88 Bn in 2023 and is expected to exhibit a CAGR of 8.2% over the forecast period 2024 to 2031.

In terms of regional analysis, North America currently dominates the pressure labels market owing to well established packaging and labelling industry in the region. However, Asia Pacific region is expected to be the fastest growing market for pressure labels during the forecast period supported by rising consumer packaged goods sector and increasing domestic consumption in populous nations such as China and India.

 

Key players operating in the Pressure Labels market are 3M, Abbott Laboratories, Bayer AG, Becton, Dickinson and Company, Cardinal Health, F. Hoffmann-La Roche Ltd., GE Healthcare, Gentiva Health Services, Inc., Invacare Corporation, Johnson & Johnson Services, Inc., The Linde Group, Medtronic, Inc., Omron Healthcare, Inc., AdaptHealth, Current Health, Baxter International Inc., Optum (United Healthcare), Outset Medical, and Regeneron Pharmaceuticals, Inc. These companies are focusing on new product development and geographical expansion strategies to strengthen their global presence.

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